Trade Mark can be for word, phrase, design, logo, sound, smell, shape applied to the product.

TM are national rights. TM protected in one country does not enjoy protection in another country

The first UK registered Trade Mark was for the Bass pale ale label, with its red triangle device

One cannot register words which are descriptive of the character or quality of the goods/services

A registered TM lasts forever – but renewal is subject to periodic payments of a renewal fee.

A single TM application can be used to cover multiple classes of goods or services

A single International Trade Mark registration is necessary for international coverage

Use of a Trade Mark by a licensee or sub-division, s counted as use by the Trade Mark owner.

File evidence to ensure the maintenance of a Trade Mark at the renewal date

Trade Mark is a visual or audible identification of goods or services

Know more about trademark and how you can protect your brand with Trademark Registration